Tag Archives: web advertising

Online Vs. Offline Marketing: The Best Method For Your Business

Wondering which marketing method is best for your business? There are two ways you can go: the traditional way or the contemporary way. The traditional way is offline marketing, the use of methods and tools like print, television, radio, seminar, and others. Meanwhile, the contemporary way is online marketing, the use of the internet and cyber technology. Online vs. offline marketing: which is better and which provides the best result? Let’s take a look at the following: Cost Both types of marketing involve cheap and expensive methods […]

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Online and Offline Marketing Hand In Hand

In this age of information technology, a business should take advantage of the technological benefits of sending messages at an instant to any part of the world. Timing is very critical in marketing, especially now that the world is bombarded by myriads of different products and brands to choose from. For a business to be sustainable, it should actively counter the many threats from competitors. Therefore, it would be better to explore the benefits of a combined online and offline marketing. The traditional offline marketing, which involves […]

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Offline Marketing Through Newspaper Ads

While most people nowadays prefer the internet over the newspaper to get their daily news, marketing your business using newspaper ads is still far from being obsolete. In fact, the gigantic amount of traffic on the internet sometimes makes it harder for a business advertisement to get noticed. Online marketing plays an essential part in promoting your business, but if you want to get the best of both worlds, don’t ever ignore the merits of newspaper advertising. There are still some people out there who would choose […]

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Offline Marketing Still Works

Cost effective marketing plays a vital role in the success of a business enterprise. You can put your product out there without depleting your financial resources but still make a big impact in increasing awareness for your products. Most businesses are now dubious about the merits of traditional marketing because of the Internet Age. We beg to disagree. I am going to discuss the key points on why offline marketing is just as important as before. IT’S A TRIED AND TESTED FORMULA One good trick is to […]

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Mailing Lists – They’re Not Just For Computers

The term “mailing list” and indeed many variations on the word “mail” have become more or less synonymous in recent years with e-mail. This is an interesting development, because companies have been using mailing lists since long before the advent of the Internet. In this day and age there is no reason for that to change, when in actual fact there is still a benefit to sending things out in the actual mail – the one that requires no computer. Building a contact list is something that […]

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Literacy In Marketing – A Dying Art?

One of the most depressing sights in all of marketing is that of a company trying to appear to be “just like you”. There has been a rise in recent years in the number of companies who make advertisements that try too hard to position the company as “the customer’s friend” and perhaps the most galling example of this is when companies resort to “txt spk” – the abbreviated form of language which is commonly used in text messages to fit into a character limit. In advertising […]

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Speaking Frankly

If you were to ask a hundred consumers what the most annoying thing about marketing was, then it is a safe bet that at least a quarter of them would use the word “lie” in some form. They hate being lied to, and they are less likely to take notice of marketing every time someone tells them a lie. This has led to a cynical market out there which is very difficult to nail down through conventional marketing. If you tell them that something is too good […]

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Insulting The Competition – Is It Going Too Far?

When you are marketing your company, the one thing you can be absolutely sure of is that you want the public to think of you as the only company they want to come to in your sector. This means putting yourself above the competition, and this in itself can be a tricky proposition. Obviously you have confidence in your company, but you are biased. How do you convince someone who has no vested interest in giving you money to go ahead and do just that, instead of […]

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The Creative Evolution Of Offline Marketing

In the olden days, products were sold personally. They were marketed through cajoling, persuasion, and to some extent even manipulation. This is somehow humiliating on the part of the seller, especially if he is not born as a natural salesperson. This is also annoying to the targeted customer. Such marketing strategy wastes a lot of time and effort, both on the part of the seller and the buyer. With the advent of new technologies, new products and services were developed and invented. This gives rise to the […]

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