Category Archives: Offline Marketing 101

Using Posters For Offline Marketing

Poster-making has been an integral part in the lives of people in the cultural, business, and political levels, that it consequently became a genuine art form. Shakespeare advertised his plays through the use of posters, attracting even the bourgeoisie to come see the plays that are now considered classics in literature. Propaganda and political posters were also instrumental in the major uprisings that led to significant changes in some countries(the memorable Che Guevara poster comes to mind), and commercial posters have made an imprint in the minds […]

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Unique Marketing Offline Ideas

Whenever you think of offline marketing, the usual things that come into your mind are newspaper ads, flyers, yellow pages, posters, TV ads, word-of-mouth, etcetera, etcetera. But if you have done all of these and still fall short of your expectations, perhaps some improvisation is in need. So now we’re going to provide supplementary ideas on how you can take your offline marketing to the next level. The best thing about this? You can even come up with your own ideas after you’ve read this article. A […]

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Online Vs. Offline Marketing: The Best Method For Your Business

Wondering which marketing method is best for your business? There are two ways you can go: the traditional way or the contemporary way. The traditional way is offline marketing, the use of methods and tools like print, television, radio, seminar, and others. Meanwhile, the contemporary way is online marketing, the use of the internet and cyber technology. Online vs. offline marketing: which is better and which provides the best result? Let’s take a look at the following: Cost Both types of marketing involve cheap and expensive methods […]

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Offline Marketing Through Newspaper Ads

While most people nowadays prefer the internet over the newspaper to get their daily news, marketing your business using newspaper ads is still far from being obsolete. In fact, the gigantic amount of traffic on the internet sometimes makes it harder for a business advertisement to get noticed. Online marketing plays an essential part in promoting your business, but if you want to get the best of both worlds, don’t ever ignore the merits of newspaper advertising. There are still some people out there who would choose […]

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Offline Marketing Resources: Key To A Successful Offline Business Promotion

Contrary to what online marketers say, offline marketing is a very powerful marketing style that is still employed today even by the biggest companies. After all, this type of marketing is the foundation of marketing (including online). Besides, it wouldn’t have stayed this long if it isn’t effective, right? To get the most out of offline marketing and the different methods used in this type of marketing, you have to be well familiar with this and you have to learn the different offline marketing strategies and tips. […]

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Innovative Offline Marketing Tips

To edge out competitors is always a great challenge among businessmen. The following offline marketing tips are appropriate to the changing preferences and lifestyles of customers: Update Your Catalog Publish a product catalog regularly. Although majority of the products may still be the same, it pays to add a few new products or product variations to arouse the interest of customers. Also, offer new promos in each new issue such as discounts, free samples, or buy one take one. This will sustain the interest of buyers so […]

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Common Mistakes In Offline Marketing

Business owners often go all out in their respective marketing campaigns and exhaust all possible avenues to spread awareness about their products and services. Before they know it, financial resources become stagnant and prospective consumers are turned off by the aggressive approach. To avoid this, marketing should be handled with a strategic state of mind. One should be aware of red signals that can lead to the downfall of a particular business. But what are the common pitfalls in offline marketing? What are the best ways to […]

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Effective Offline Marketing Strategies

The essence of business is to sell products or services. A product or a service is conceptualized because there is a market for it. This can either be existing or potential market. With competition real tough these days, companies are in the lookout for effective offline marketing strategies. For marketing to be effective, different strategies for each marketing component should be implemented. Product Strategies A product is developed to answer a particular need or want. But, to counter competition, new features or benefits should be added aside […]

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A Big Fish In A Small Pond

To judge a person’s ambition, many people will ask the question “Would you rather be a big fish in a small pond, or a small fish in a big pond?”. When it comes to marketing, the answer to this question realistically has to be the first one. By advertising locally you can spend a lot less money than going further and wider. You can also gain the full attention of a smaller number of people, rather than barely registering with thousands. Concrete attention is what you are […]

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Give The Public What They Want

An eternal rule of marketing is “Celebrity sells”. There are various reasons for this. The presence of a celebrity in an advertising campaign is likely to raise awareness, so people will notice the product more. If people think that the celebrity actually uses the product, then that makes the public even more likely to want it. And if the public see that you have the pulling power to attract a celebrity, they will respect you more automatically. At least one of those statements is horribly depressing, but […]

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